Post Gazette
Idea Generation and Finding Trends With Advanced Research Methods
Marketing is all about coming up with new ideas and adjustments to marketing efforts in order to respond to a changing target market and to competitive pressures. We review some resources that may be used to help spur innovative thinking including spotting trends in the market. This topic area also includes state-of-the art marketing research methods and techniques used for idea development and other purposes.
www.Google.com/trends – The power of Google’s database is put to work with this tool that offers a look at trends for search terms going back several years. By entering a search term it presents a graphical representation of searches by month. Also allows for analysis by region and even cities in a region. Could be very useful for determining the location of new markets or test markets, seeing what’s hot and what’s not, and for identifying when sales of cyclical products may be changing.
Perfect Brainstorming – It will take a few minutes to get a feel for the information on this site but it does contain the key elements that explains a widely used idea generation research technique.
www.Trendwatching.com – Interesting site that offers a monthly newsletter examining a consumer trend that appears to be occurring somewhere in the world. Also provides access to all previously reported trends.
www.Wordspy.com – The creation of new words are often the sign of a trend and this site provides a regular updated list of new words including examples of usage. Site includes a subject index to quickly locate terms.
What You Really Want to Buy (neuro marketing research using customer brain scanning) www.BusinessWeek.com
This Is Your Brain on Advertising (the science of neuro marketing market research) www.BusinessWeek.com
Ears Wide Open (more evidence of open source marketing) www.FastCompany.com
Want Fresh Ideas? Try Crowdcasting (open source marketing research) Business 2.0, at money.cnn.com/magazines/business2
Big Blue Brainstorm (online brainstorming) at www.BusinessWeek.com
Eight Tips for Better Brainstorming at www.BusinessWeek.com
Crowdsourcing: Consumers as Creators (another example of customers helping design products) at www.BusinessWeek.com
Staples Solicits Inventive Ideas From the Public Wall Street Journal (via Pittsburgh Post-Gazette at www.post-gazette.com)
Build an Army for Your Ideas (what to do with an idea) at www.FastCompany.com
5 Hot Products For the Future Business2.0 , at money.cnn.com/magazines/business2
Consumers Driving New Product Innovation (why companies do and do not listen to customers) at www.ECommerceTimes.com
Infolust (consumer need for access to instant information) at www.Trendwatching.com
Blog Buzz Helps Companies Catch Trends in the Making at www.WashingtonPost.com
Being Spaces & Brand Spaces (ideas for new services in open spaces) at www.Trendwatching.com
Trend Unit – Why We All Should Be Trend Watchers at www.Trendwatching.com
Virtual Anthropology (how to spot trends) at www.Trendwatching.com
About the Author
He has a background as civil engineer and geoscientist. He has worked mainly within the oil and gas industry from the mid 1980s. He has written a few fictional novels as well as being the author of some professional litterature within oil and gas sector, he is now an editor of some web sites.
www.lulu.com/stig
www.ec-ba.com
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